WordPress solutions like WooCommerce have created a comprehensive e-commerce platform for business owners. But users have long wanted something faster, more secure, and easier to use.
While searching for a credible solution, we came across EasyCommerce. During testing, we noticed how it outperforms WooCommerce in some major areas.
Before we get into the details, we want to mention that this is still a relatively new platform. This means that some functionalities are still being worked on, so it has yet to reach its full potential.
Regardless, EasyCommerce does a great job of combating the shortcomings of WooCommerce and other existing e-commerce platforms.
Read on to find out how EasyCommerce makes e-commerce simple.
What is EasyCommerce?
EasyCommerce is a free ecommerce plugin, specifically designed for WordPress users. It helps you create and manage online stores with tools designed to sell physical products, digital downloads, or services.
As with any WordPress plugin, EasyCommerce is fully compatible with a wide range of plugins, themes, and tools to help you add any functionality and customizations to your store.
It uses a modern API-first design approach and a user-friendly interface to provide a high-performance, scalable solution to remove all technical barriers to online selling.
Top Features of EasyCommerce: One’s Worth Mentioning
Even with an entrepreneurial background, building a brand-accurate and user-friendly e-commerce website on WordPress can be frustrating, to say the least.
This is why EasyCommerce is uniquely designed to make this journey effortless for everyone. Let’s look at the EasyCommerce features that are built to provide simplicity –
1. Streamlined Product Management
Managing products in your online store can be easy with the right tools at your disposal. EasyCommerce ensures that you don’t have to spend extra time or effort handling your offerings.
Single-Page Setup for Product Variations
EasyCommerce has a single-page setup, so you can manage all variations of a product without shifting between pages. This makes adding a new size to a clothing item or adjusting the price for a specific color variation quick and straightforward.
On top of that, you can list both physical and digital versions of a product from the same page. This reduces complexity, minimizes the learning curve, and saves time.
AI-Assisted Copywriting
EasyCommerce is one of the first in line to introduce Artificial Intelligence to keep your product listing journey quick and convenient. As of now, you can generate AI-assisted summaries and product descriptions right from the product listing interface.
Not all of us come with the same writing efficiency. The more compelling your product descriptions are, the greater the chance of them getting sold.
Simplified Inventory Handling
With streamlined inventory management tools, EasyCommerce helps you stay on top of stock levels at all times. It has advanced features like a low stock alert, so you’ll always know when to restock.
But compared to WooCommerce, this platform does not have inventory functionalities like stock status options, like pre-order or on backorder.
2. Effortless Setup and Integration
Launching an online store might seem intimidating, especially if you’re not a tech-savvy entrepreneur. But with EasyCommerce, you can set up and start selling without breaking a sweat.
Code-Free Solution
EasyCommerce comes with a simple, step-by-step setup wizard that guides you through creating your store. Right after installation, you’ll be greeted with a welcome message, followed by options like configuring the store, creating essential pages, selecting payment gateways, connecting API keys, etc.
Compatibility with WordPress Themes and Plugins
If you’re already using WordPress, creating a store with EasyCommerce is a breeze. The platform works flawlessly with most WordPress themes to ensure your store looks professional and fits perfectly with your brand.
***However, this platform won’t work with just any WordPress theme, so we recommend using a theme that’s fit for e-commerce stores like Astra or OceanWP.
Plethora of Addons and Integrations
EasyCommerce comes with a dedicated list of add-ons to help you integrate various payment gateways, CRM, Marketing, Email, and other third-party integrations. Most addons are free, while some are premium and can be purchased individually or in bundles, based on site count and license duration.
And because it runs on WordPress, it also supports a wide range of plugins to help extend your store’s functionalities without second-guessing compatibility.
3. Performance-Focused Design
Considering the immense competition, speed and performance are crucial factors to have in an e-commerce platform. Customers expect a smooth shopping experience, so delays of any kind can cost you sales.
Let’s look at how the design of EasyCommerce prioritizes performance to keep up with the demand.
Revamped Interface
As an eCommerce stakeholder, there’s no denying that you spend countless hours working with eCommerce plugins. That’s why the interface shouldn’t just be visually appealing—it also needs to be intuitive and easy to navigate.
EasyCommerce addresses this by moving away from outdated, cluttered interfaces like those seen in WooCommerce. Instead, it offers a clean, modern design where each element is thoughtfully placed and color-coded to reduce visual fatigue and streamline your workflow.
Distributed Data Table
One of the biggest benefits of EasyCommerce is its distributed data table. We found this to be quite helpful in terms of scalability.
Keeping the product data in the same table as other data (user, pages, etc.) can eventually slow down your website as you build your catalog. This was a significant downside of WooCommerce, as stores with bigger catalogs eventually switched to faster platforms.
EasyCommerce keeps the product data table separate in the backend, so the speed of data fetching is never affected.
API-First Approach for Quick Loading Speeds
EasyCommerce takes an API-first approach to its architecture to ensure lightning-fast loading speeds for your online store. It separates the front-end and back-end processes to reduce load times and deliver data and content more efficiently.
While it has fewer functionalities compared to WooCommerce, navigating between pages is much easier and quicker overall.
4. Advanced Reporting and Analytics
A huge part of running an e-commerce store is about understanding how your business is performing to make data-driven decisions. This is why, you must invest in a platform that has detailed reporting and analytics features.
Data is Everything
EasyCommerce has reporting tools for orders, sales, and customers so you can pinpoint growth opportunities anytime. Core data is readily accessible from the EasyCommerce dashboard, while deeper insights are available in the Advanced Reports section.
You can also view the purchase history of individual customers to identify patterns and make adjustments that may help boost sales.
Actionable Insights
EasyCommerce comes equipped with pre-built tools to track the most important aspects of your store. This can be monitoring sales performance in real time and looking into abandoned cart data to find which customers left without finishing their orders.
You can also spot trending products so you can double down on marketing efforts or adjust inventory to match demand.
Better Decision-Making
Numbers alone don’t drive success – it’s how you interpret and act on them that matters. EasyCommerce provides detailed data for sales, customers, refunds, orders, and more to help you fine-tune your day-to-day management.
5. Customization Made Simple
With hundreds, if not thousands, of unique shopping experiences out there, making yours stand out can seem nearly impossible. However, EasyCommerce has customization options that can bring you a few steps closer to your goal.
Ready-Made Templates and Template Builder
EasyCommerce has a growing list of professionally designed, ready-made product page templates that cater to various industries and products.
You can also use their template builder to tweak layouts, adjust colors, and add custom elements with Gutenberg’s intuitive drag-and-drop mechanism.
Easy Coupon Creation
Take your customization further by creating detailed and personalized coupons. Use the coupon builder to set specific conditions, such as discounts for first-time buyers, percentage-based offers, or exclusive deals for loyal customers.
You can also customize expiration dates, usage limits, and promotional messages to align with your marketing strategy.
6. Comprehensive Order Management Tools
If you want to run a successful e-commerce operation, managing your orders efficiently is half the battle.
You can avoid all errors and stay on top of all your orders by using the order management tools of EasyCommerce.
- Detailed Order Status and Fulfillment
EasyCommerce has a comprehensive order status system that tracks every stage—from new orders to completed deliveries.
You can view detailed insights into pending, processing, and shipping orders directly from the order dashboard, which keeps your data organized.
You can also update order statuses as you process them, as well as change fulfillment statuses to make sure everything is handled on time.
- Customizable Email Notifications
Building trust with your customers is a large part of finding e-commerce success. EasyCommerce’s customizable email notification feature keeps your customers informed at every stage of their order journey.
You can automatically send personalized updates for order confirmations, shipping details, refunds, and delivery notifications from the individual order page.
Suggested Improvements
EasyCommerce has many strengths, but there is room for improvement. As mentioned before, this is a new plugin so we expect changes to be implemented soon.
- Membership and Subscription: EasyCommerce supports selling digital downloads. However, adding membership and subscription options means that you can also sell digital products alongside physical ones. As per their product roadmap, they are already working on adding subscription capability.
- Need for More Add-Ons: EasyCommerce offers some impressive third-party integration add-ons. However, it still lags behind WooCommerce when it comes to advanced integrations with high-end third-party services.
- Fewer Functionalities: The interface is simple and easy to use. However, some users might find it too basic compared to the features and depth offered by WooCommerce. Hopefully, the coming updates will fill this void.
Is EasyCommerce Better Than Other E-commerce Plugins?
While there are multiple ecommerce plugins for WordPress, EasyCommerce often stands above the rest for various reasons. The two main alternatives for EasyCommerce are WooCommerce and SureCart.
Let’s look at what makes EasyCommerce better than other e-commerce plugins.
Scalability Without Complexity
Unlike the alternatives, EasyCommerce is built to grow your business. It keeps product data separate from posts, pages, and user data in the database table to maintain optimal performance without a large catalog bogging down your site.
In contrast, plugins like WooCommerce often face scalability challenges as store data expands, potentially requiring additional resources and tweaks to maintain performance.
Advanced API-Based Integrations
EasyCommerce uses an API-first approach to allow integrations with CRM systems, mobile apps, and websites. This also provides faster loading speeds and seamless cross-platform performance.
While other plugins may offer integration options, they often need more speed and fluidity than EasyCommerce delivers with its latest web technology.
Simplifying Complex Processes
One of EasyCommerce’s standout features is its minimal learning curve. It removes any technical barriers to ensure that anyone can get started with a business, regardless of their experience or background.
Other platforms may require additional time and effort to learn, often relying on third-party solutions or external tutorials to perform basic functions.
High-Quality Performance and Reporting
From its detailed sales reports and low-stock alerts to customizable email notifications and trending product insights, EasyCommerce delivers out-of-the-box features that many competitors require plugins or upgrades to achieve.
With a massive ecosystem of WordPress plugins and themes at your fingertips, you can get complete control over SEO and design, which is a major advantage over plugins like Ecwid, as it comes with limitations in customization.
Dedicated Support and Community Access
With EasyCommerce, you gain access to a dedicated support team ready to assist you with any challenges, which is a step above the typical community-based or paid premium support seen in other WordPress e-commerce plugins.
Also, because EasyCommerce works within the WordPress ecosystem, you can use its library of free and premium plugins to expand functionality.
Final Verdict
EasyCommerce feels like an upgrade to existing e-commerce platforms. With better scalability, API-driven performance, dedicated support, and ease of use, it makes launching and managing your store effortless.
If you want more control over the shopping experience and growth of your online store, give EasyCommerce a shot.
