Best WooCommerce Plugins to Increase Sales (Based on Marketing Strategies)

WooCommerce is a great platform for starting an e-commerce business. This free plugin is enough to build any kind of small and medium-sized online store. However, when it comes to increasing conversion rates and sales, WooCommerce lags behind.

WooCommerce comes with all the essential features to manage basic online stores. But to increase sales, we need some additional features. And for that, we need some plugins to extend its functionalities. So in this blog post, I will discuss the most effective strategies to increase sales and the plugins that are required to execute them.

📊 Quick Overview of WooCommerce Sales-Boosting Plugins

Detailed Overview of the Top WooCommerce Plugins that Boost Sales

As I have already explained about the most commonly used and effective sales-boosting strategies, it’s time to start enabling them in your WooCommerce store. For that, you need to use some additional plugins. Here is the list of the best plugins that will help you increase the sales of your WooCommerce by implementing all of the above-mentioned strategies.

🛍️ Store Design & Product Customization

WowStore

WowStore is an all-in-one solution that works as a powerful WooCommerce builder, allowing you to redesign your online store using premade templates or from scratch. It helps you create more user-friendly and conversion-focused product pages, which improves customers’ experience.

You can easily customize your Cart and Checkout pages to ensure a smoother and more optimized buying experience. Also, it comes with effective features, like sales push notifications, which will give your buyers confidence to place an order. The stock progress bar feature will create scarcity. The cart’s timer creates FOMO (fear of missing out) and encourages shoppers to complete the purchase faster.

WowStore will be a great choice as it offers all the essential features. So you can keep the plugin count low and ensure a better loading time.

Main Features: 

• Product Grid and Slider Blocks
• WooCommerce Builder
• Premade Templates 
• WooCommerce Wishlist 
• Preorder and Backorder
• Stock Progress Bar
• Cart Reserved Timer
• Animated Add to Cart
• Variation Swatches 
• Product Filter
• Name Your Price
• Sales Push Notification

WowAddons

WowAddons is a powerful product options plugin that helps you offer personalized shopping experiences while increasing your average order value. Instead of selling fixed products, you can allow customers to customize their purchases with extra options, upgrades, and add-ons.

As you already know, product customization plays a huge role in improving user experience and boosting sales. When customers can personalize products based on their needs, they are more likely to purchase and even spend more. WowAddons makes this process simple by letting you add multiple product options directly on the product page.

With features like conditional logic, you can show or hide fields based on user selections, creating a dynamic and interactive experience. You can also charge extra for add-ons, which directly contribute to increasing your store’s profit. 

Main Features:

• 25+ Product Add-on Fields
• Conditional Logic for Dynamic Fields
• File Upload, Text, Image & Color Options
• Real-Time Addon Price Adjustments
• Product Recommendations & Upsells
• Advanced addons builder

📦 Conversion & Shipping Optimization

WowRevenue

WowRevenue helps you create high-converting offers in your store, working seamlessly as a product bundles plugin for WooCommerce. It helps you increase conversions and boost revenue by encouraging customers to purchase more through smart bundling and discount strategies.

As you already know, product bundling is one of the most effective strategies to increase average order value. Instead of selling single products, you can combine related items and offer attractive discounts, which naturally motivates customers to spend more. WowRevenue is built exactly for this purpose.

With features like product bundle discounts and mix-and-match offers, you can create compelling deals that make customers feel they are getting better value. Also, bundle strategies Buy X Get Y and Frequently Bought Together allow you to showcase relevant products together, increasing the chances of additional purchases.

Main Features:

• Product Bundle Discounts
• Mix and Match Bundles
• Frequently Bought Together
• Buy X Get Y Offers
• Quantity / Bulk Discounts
• Spending Goal Campaigns
• Upsell & Cross-sell Campaigns

WooCommerce Product Table

WooCommerce Product Table is a powerful plugin that enables you to create fully customizable product listings and flexible order forms for your WooCommerce store. It presents your products in a clean, structured table-based layout, allowing customers to quickly browse, compare, and select items without needing to navigate through multiple pages. This streamlined format makes shopping faster and more intuitive, especially for stores with large or complex inventories.

Designed with both efficiency and user experience in mind, the plugin helps simplify how products are displayed and managed on your site. It gives you full control over the layout, columns, and product information shown, ensuring your store is both functional and visually organized. This makes it particularly valuable for wholesale stores, restaurants, and businesses that rely on fast, bulk ordering.

Trusted by over 20,000 website owners worldwide, WooCommerce Product Table has become a reliable solution for improving product discovery and streamlining the ordering process. By reducing friction in the buying journey and making products easier to access, it enhances the overall shopping experience and contributes to higher engagement, better conversions, and increased sales.

Main Features:

• One-Page Ordering – Order multiple products at once.
• Instant Search – Quickly find products.
• Business-Friendly – Ideal for wholesale and restaurants.
• Easy Builder – Simple table customization.
• Large Catalogs – Display many products anywhere.
• Rich Data Support – Includes SKUs, videos, and custom fields.
• Quick Setup – Ready-made templates included.
• Fully Customizable – Easy to adjust for any store.

WowShipping

WowShipping is an advanced shipping plugin for WooCommerce that allows you to create flexible shipping rules based on multiple conditions like cart weight, price, location, quantity, and more. It helps you control your shipping strategy more precisely and improve the overall checkout experience.

Shipping is one of the most critical factors in the buying decision. Unexpected or unclear shipping costs often lead to cart abandonment. WowShipping solves this by letting you define accurate and dynamic shipping rates that match your business needs.

With its powerful conditional logic system, you can combine multiple conditions such as weight + country, price + quantity, or even product-specific rules to calculate shipping costs. This ensures customers see fair and transparent shipping rates at checkout, which increases trust and conversions.

You can also create complex scenarios like tiered shipping, free shipping thresholds, or location-based pricing without needing any custom development. Everything can be configured visually, making it easy to manage even advanced shipping setups.

Main Features:

• 30+ Advanced Shipping Conditions
• Cart Weight, Price, Product, Quantity & Location-Based Rules
• Combined Conditions (e.g., Price + Weight, Country + Quantity)
• Tiered & Incremental Shipping Rates
• Free Shipping Thresholds
• Easy Setup with Visual Rule Builder

💳 Payments, Pricing & Checkout Flexibility

PH Deposits for WooCommerce

Give your customers the freedom to pay the way they want with PH Deposits for WooCommerce. Whether it’s upfront, partial, or in installments, this plugin makes complex payment models easy to manage. It’s ideal for stores offering high-value products, rentals, services, or bookings.

You can enforce mandatory deposits or allow optional ones, depending on your product type or business model. Customers can choose between paying in full or just a portion at checkout, with support for both fixed and percentage-based deposits.

Designed for seamless user experience, PH Deposits automates balance invoicing, sends payment reminders, and supports multilingual environments. With compatibility for WooCommerce Bookings, it’s also perfect for businesses with scheduled appointments or rentals.

Main Features: 

• Partial or Full Payment Options
• Fixed or Percentage-Based Deposits
• Flexible Installment Plans
• Automated Email Reminders
• Customizable UI Layouts
• Selective Product Deposits

Wallet System For WooCommerce By WP Swings

Wallet System for WooCommerce Pro is a digital wallet plugin designed for WooCommerce stores, enabling shop owners to manage customer funds, offer cashback, facilitate smooth payments, and track transactions with enhanced controls and integrations.

Wallet plugin supports advanced wallet activities, including direct fund transfers, KYC verification with feature-based user restrictions, BNPL (Buy Now Pay Later), QR payments, multi-level referrals, and compatibility with gift cards, subscription products, multiple currencies, and various WooCommerce extensions. 

Main Features:

• Wallet top-up by customers and admin
• Detailed wallet transaction history with export functionality
• Cashback based on user roles and per-category-wise
• KYC verification with feature-based restrictions for users
• Bulk and selective user restriction controls
• QR code-based payments and wallet amount widgets
• Wallet fund request and invite system
• Multilevel referral program and wallet promotion tools
• Fees on wallet transfers and withdrawal requests
• Customizable recharge/withdrawal limits, wallet messages, transaction notifications, and email templates
• Automated recharge, withdrawal via PayPal, coupon organizer, and partial payment support

📣 Marketing & Customer Engagement

Mailchimp

Mailchimp is one of the best email marketing and CRM tools, which is trusted by more than 2 million WordPress users. It will help you to send newsletters with helpful resources and promotional offers. So you can stay connected with potential buyers and boost sales.

Moreover, it helps you to create an audience segment to send newsletters and create email automation. Furthermore, you can create newsletter signup forms and place them anywhere to collect leads.

Main Features:

• Newsletter Subscription Forms
• Email Marketing
• SMS Marketing
• Social Media Marketing
• Premade Templates
• Customer Segmentations
• Marketing Automation

WowOptin

WowOptin is a new but promising optin and pop-up builder plugin. It helps to create announcement banners, popups, floating bars, and inline forms. You can decide and select which users will see which optins and when they should be visible. So using this single plugin, you can collect leads, increase sales, boost conversions, and reduce abandoned carts using the exit intent popups.

As I have previously mentioned, you can take a cart-abanding audience as an opportunity. So using the WowOptin plugin can surely bring impacts.

However, the main attraction of WowOptin that makes it better is its Canva-like editor. Yes, you read it right. WowOptin brings Canva’s flexibility to WordPress. So you can edit the premade templates or build optins from scratch with ease. The drag and drop, and floating elements to adjust position flexibilities will save you time and help you build effective optins faster than ever.

Main Features:

• Announcement Banners
• Popups
• Floating Bars
• Inline Forms
• Advance Audience Targeting
• Smart Triggers
• Display Rules
• Optin Intervals 
• Collect Leads
• Reduce Abandoned Carts

⚡ Performance, SEO & Technical Optimization

LiteSpeed Cache

The most common struggle of WordPress and WooCommerce website owners is the loading time. No matter how lightweight your themes and plugins are, you will still face the same issue. Thanks to the LiteSpeed Cache plugin, you can effortlessly optimize your websites and achieve a faster loading time. It is fully compatible with WooCommerce. On top of that, it is totally free, so you don’t need to worry about extra costs.

Main Features:

• Object Cache 
• Lossless or Lossy Image Optimization
• Lazy Loading Images
• Find and Optimize Critical CSS
• Minify HTML and CSS
• Delay JS Loading
• Automating Page Caching
• Cloudflare Integration with API

Rank Math

Rank Math is one of the best SEO plugins for both WordPress and WooCommerce. It has a dedicated module for WooCommerce that helps to optimize product pages based on targeted keywords. You can also do the same for other WooCommerce pages, including Shop, Archive, and Product Categories. 

Rank Math also has a product schema for WooCommerce. Using it ensures Google will consider your product pages for rich results. And the checklist always reminds you of the missing things on the basis of on-page SEO.

Main Features:

• One Page SEO Checklist
• Product Schema
• Meta Title
• Meta Description 
• Product Category SEO

15 Proven Ways to Increase WooCommerce Sales 

Only having effective plugins can not guarantee that you will get more sales. It is the strategies and executions that create positive impacts and eventually generate more sales.  So, before recommending plugins, I would like to discuss a little bit about the most widely used strategies that will surely boost the sales of your store.

Optimize Your Product Pages

Before going to any advanced way, the first and most obvious thing to optimize is the landing pages. For e-commerce stores, it is the product pages. Yes, I know WooCommerce automatically creates product pages, and the design comes from your current theme. But you need to ensure that the design reflects a good brand identity and the exploration & buying process is smoother for the shoppers.

Improve Website Speed

Do you know that almost 70% of customers say slow-loading websites reduce their willingness to buy? So, having a good-looking website is a plus, but to ensure that you are not compromising the loading time.

Making a fast-loading site is very challenging, especially if it is built with WordPress. However, you still have to find a way to make your site load faster.

Offer Discounts and Promotions

Offering discounts is the most widely used strategy to increase sales. However, overdoing it may also harm your business and brand. You have to find a balance and choose the right time to offer promotional offers. How?

Offer discounts on special occasions and make sure to mention the reason. Otherwise, potential buyers might lose interest in buying from your store.

Use Abandoned Cart Recovery

Abandoned carts are one of the most common problems of any e-commerce site. I guess you are also frustrated about your abandoned cart rates. But I would suggest you be calm and take it as an opportunity.

For example, if the abandonment rate for you is 60%, don’t think of it as a threat. Grab it as an opportunity, as you can increase your sales by reducing the abandonment rates. Your potential customers are already making the decision, but not completing the purchase. So you just need to find out the problems and solve them accordingly. 

Collet Leads and Start Email Marketing

More than 90% of visitors don’t convert on their first visit. So you should try to collect their emails and later reach out to them again by sending newsletters. And don’t forget to give them reasons to reconsider purchasing your products.

Improve Checkout Process

A complex checkout process is another common reason for losing potential sales. So you should try to keep the buying intention positive by making a smoother checkout process. For that, you might need to create a custom checkout page.

Give Confidence and Create Urgency

Sometimes, potential customers need an extra push or motivation even if they are already interested in placing an order. Showing a real-time sales notification can increase and give your buyers confidence.

To create FOMO, you can add a visual presentation of the remaining stock to create scarcity. And add a Cart reserved timer to encourage the shoppers to complete the purchase sooner rather than later.

Run Paid Ads

After setting up an e-commerce store, the next thing you need to do is bring traffic. The most popular way to do that is paid advertising. Google Ads helps you to find your target audience via search and display ads, no matter which type of products you sell (legal products). Another great platform is Facebook, from which you can create a page and create your brand identity through paid marketing.

Leverage SEO (Search Engine Optimization)

Most small eCommerce stores make a common mistake, which is that they only rely on paid marketing. However, it is very difficult to sustain only with paid traffic. So, you must also focus on SEO to rank product pages to keep getting organic traffic regularly. 

Improve Customer Service

Once you start getting traffic to your online store, you also need to ensure great customer support. Make sure to focus on both presale and after-sales support. It will help you to create a loyal user base and increase the rate of repeat purchases.

Upsell and Cross-sell

Once you start getting some sales, you may face another common problem, which is low order value compared to customer acquisition cost. There are some effective approaches that you can try to overcome this kind of situation. You can boost the order value with the same number of sales by executing upselling and cross-selling strategies. The best part is that you don’t need to spend any extra money on customer acquisition.

Referral Programs / Affiliate Marketing

Referral programs or affiliate systems are another effective way to build a sustainable business. If you can create an affiliate system with an attractive commission, you will be able to run your business on autopilot.

Retargeting Ads

Retargeting ads is a great way to bring users back to your site and boost sales. Most of the visitors will not purchase on their first visit. But you can reach them again by using retargeting ads on both Google Ads and Facebook.

Similarly, you can also reach out to your loyal customers who have already purchased from your store with retargeting ads.

Blogging

You can start creating relevant content to help users make better buying decisions. It will help your business to have a loyal user base and increase brand credibility. But make sure to produce and publish quality content that is helpful for your targeted audiences.

Start Wholesaling (Optional)

You can also start wholesaling to the same retail store without compromising the experience of your existing customers. So if you have the resources to maintain a B2B+B2C hybrid business, you should consider doing it. Because it will not only scale up your business but also help you clear your flop inventories.

Final Words

I have mentioned all commonly used strategies and plugins that are required to increase WooCommerce sales. Now it’s your turn to grab the plugins and start optimizing your store. I have recommended the plugins that I have already used. However, you are free to choose alternative plugins as well. Please let us know which plugins you are going to use for which strategy. You can also share your feedback in the comment section.