The Analytics & Logs section of WowShipping provides a clear view of how your shipping methods perform in real orders. It combines visual insights with detailed logs to help you monitor Average Shipping Costs, track methods used, and analyze trends over time.
Overview of the Section
The Analytics & Logs section is divided into three main parts:
- Shipping Cost Insights – Shows trends in average shipping costs through key metrics and charts.
- Shipping Method Usage (%) – Provides a percentage breakdown of shipping method usage.
- Order Logs Analytics – Lists individual orders along with their shipping information.
Together, these insights help you understand how shipping methods impact sales performance, profitability, and customer behavior.
1. Shipping Cost Insights
The Shipping Cost Insights panel displays your store’s average shipping cost for a selected time period. Data appears in both numeric and chart formats, allowing you to:
- Monitor shipping cost trends
- Improve your shipping decisions
- Compare each shipping method’s performance
You can track daily shipping costs to spot patterns or unusual changes. Insights are available for time ranges like This Week, Last 30 Days, and Last 90 Days.
2. Shipping Method Usage (%)
The panel provides a percentage-based breakdown of how frequently each shipping method is used in your store. The data is visualized in a donut chart for quick and easy understanding.
Here are some scenarios:
- Flexible Rate: Flexible Rate: Used in 8% of orders over the last 30 days. The rule applies only to carts above ৳2000, indicating that most customer orders fall below this range.
- Flat Rate: Used in 70% of orders. This suggests it’s a dependable option and works well as a default choice.
- Free Shipping: Usage rises from 25% to 40% in a week. This indicates a successful promotion, but it’s worth reviewing profit margins.
- Carrier Live Rate: Usage of carrier live rates is 18% of total orders. This may be due to higher real-time shipping costs compared to other methods, causing customers to choose cheaper options.
3. Order Logs Analytics
The table records each order along with its shipping information. It helps you verify charges and ensure your methods are working correctly. Each row represents an order with key details such as:
| Date | Order ID | Method Name | Shipping Cost |
|---|
FAQs – Analytics & Logs
Here are some common questions you may encounter:
Q 1. Why don’t I see any spikes or variations in the graph?
👉 If your shipping rules use flat rates, costs remain constant, so no fluctuations appear.
👉 Frequent use of free shipping can also keep the graph flat.
👉 Try selecting a longer time range, such as Last 30 or 90 Days, for better insights.
Q 2. How is the average shipping cost calculated?
The average is calculated by adding all shipping charges from every order, regardless of the method used (flat rate, free shipping, flexible rate, or carrier live rate), and dividing by the total number of orders in that period.
For example, if you have 4 orders with shipping costs of $0 (free), $5 (flat), $8 (flexible), and $12 (live rate), the average shipping cost would be $6.25.
Q 3. Why does the shipping method shown in logs differ from what I expected?
Another shipping rule may have matched first or had higher priority. Review your shipping rule order, special actions, and conditions to ensure the correct method is applied.
Q 4. Can I use analytics to optimize my shipping strategy?
Yes. By analyzing which methods are used most and how costs vary, you can adjust the shipping rules, rates, or thresholds to improve conversions and profitability.
