WooCommerce is a great platform for starting an e-commerce business. This free plugin is enough to build any kind of small and medium-sized online store. However, when it comes to increasing conversion rates and sales, WooCommerce lags behind.
WooCommerce comes with all the essential features to manage basic online stores. But to increase sales, we need some additional features. And for that, we need some plugins to extend its functionalities. So in this blog post, I will discuss the most effective strategies to increase sales and the plugins that are required to execute them.
Don’t like to read long-form content? I have the perfect solution for you. Grab a cup of coffee and hear the podcast on this blog post.
15 Proven Ways to Increase WooCommerce SalesÂ
Only having effective plugins can not guarantee that you will get more sales. It is the strategies and executions that create positive impacts and eventually generate more sales. So, before recommending plugins, I would like to discuss a little bit about the most widely used strategies that will surely boost the sales of your store.
Optimize Your Product Pages
Before going to any advanced way, the first and most obvious thing to optimize is the landing pages. For e-commerce stores, it is the product pages. Yes, I know WooCommerce automatically creates product pages, and the design comes from your current theme. But you need to ensure that the design reflects a good brand identity and the exploration & buying process is smoother for the shoppers.
Improve Website Speed
Do you know that almost 70% of customers say slow-loading websites reduce their willingness to buy? So, having a good-looking website is a plus, but to ensure that you are not compromising the loading time.
Making a fast-loading site is very challenging, especially if it is built with WordPress. However, you still have to find a way to make your site load faster.
Offer Discounts and Promotions
Offering discounts is the most widely used strategy to increase sales. However, overdoing it may also harm your business and brand. You have to find a balance and choose the right time to offer promotional offers. How?
Offer discounts on special occasions and make sure to mention the reason. Otherwise, potential buyers might lose interest in buying from your store.
Use Abandoned Cart Recovery
Abandoned carts are one of the most common problems of any e-commerce site. I guess you are also frustrated about your abandoned cart rates. But I would suggest you be calm and take it as an opportunity.
For example, if the abandonment rate for you is 60%, don’t think of it as a threat. Grab it as an opportunity, as you can increase your sales by reducing the abandonment rates. Your potential customers are already making the decision, but not completing the purchase. So you just need to find out the problems and solve them accordingly.Â
Collet Leads and Start Email Marketing
More than 90% of visitors don’t convert on their first visit. So you should try to collect their emails and later reach out to them again by sending newsletters. And don’t forget to give them reasons to reconsider purchasing your products.
Improve Checkout Process
A complex checkout process is another common reason for losing potential sales. So you should try to keep the buying intention positive by making a smoother checkout process. For that, you might need to create a custom checkout page.
Give Confidence and Create Urgency
Sometimes, potential customers need an extra push or motivation even if they are already interested in placing an order. Showing a real-time sales notification can increase and give your buyers confidence.
After setting up an e-commerce store, the next thing you need to do is bring traffic. The most popular way to do that is paid advertising. Google Ads helps you to find your target audience via search and display ads, no matter which type of products you sell (legal products). Another great platform is Facebook, from which you can create a page and create your brand identity through paid marketing.
Leverage SEO (Search Engine Optimization)
Most small eCommerce stores make a common mistake, which is that they only rely on paid marketing. However, it is very difficult to sustain only with paid traffic. So, you must also focus on SEO to rank product pages to keep getting organic traffic regularly.Â
Improve Customer Service
Once you start getting traffic to your online store, you also need to ensure great customer support. Make sure to focus on both presale and after-sales support. It will help you to create a loyal user base and increase the rate of repeat purchases.
Upsell and Cross-sell
Once you start getting some sales, you may face another common problem, which is low order value compared to customer acquisition cost. There are some effective approaches that you can try to overcome this kind of situation. You can boost the order value with the same number of sales by executing upselling and cross-selling strategies. The best part is that you don’t need to spend any extra money on customer acquisition.
Referral Programs / Affiliate Marketing
Referral programs or affiliate systems are another effective way to build a sustainable business. If you can create an affiliate system with an attractive commission, you will be able to run your business on autopilot.
Retargeting Ads
Retargeting ads is a great way to bring users back to your site and boost sales. Most of the visitors will not purchase on their first visit. But you can reach them again by using retargeting ads on both Google Ads and Facebook.
Similarly, you can also reach out to your loyal customers who have already purchased from your store with retargeting ads.
Blogging
You can start creating relevant content to help users make better buying decisions. It will help your business to have a loyal user base and increase brand credibility. But make sure to produce and publish quality content that is helpful for your targeted audiences.
Start Wholesaling (Optional)
You can also start wholesaling to the same retail store without compromising the experience of your existing customers. So if you have the resources to maintain a B2B+B2C hybrid business, you should consider doing it. Because it will not only scale up your business but also help you clear your flop inventories.
List of Best WooCommerce Plugins to Increase Sales
As I have already explained about the most commonly used and effective sales-boosting strategies, it’s time to start enabling them in your WooCommerce store. For that, you need to use some additional plugins. Here is the list of the best plugins that will help you increase the sales of your WooCommerce by implementing all of the above-mentioned strategies.
1. WowStore – Gutenberg WooCommerce Builder
WowStore is an all-in-one solution to redesign the full WooCommerce stores either with premade templates or from scratch. It will help you redesign your product pages to make them more user-friendly and conversion-focused. Moreover, you can create custom Cart and Checkout pages to make the buying process smoother.
WowStore has more effective features, like sales push notifications, which will give your buyers confidence to place an order. The stock progress bar feature will create scarcity. The cart’s timer creates FOMO (fear of missing out) and encourages shoppers to complete the purchase faster.
WowStore will be a great choice as it offers all the essential features. So you can keep the plugin count low and ensure a better loading time.
Give your customers the freedom to pay the way they want with PH Deposits for WooCommerce. Whether it’s upfront, partial, or in installments, this plugin makes complex payment models easy to manage. It’s ideal for stores offering high-value products, rentals, services, or bookings.
You can enforce mandatory deposits or allow optional ones, depending on your product type or business model. Customers can choose between paying in full or just a portion at checkout, with support for both fixed and percentage-based deposits.
Designed for seamless user experience, PH Deposits automates balance invoicing, sends payment reminders, and supports multilingual environments. With compatibility for WooCommerce Bookings, it’s also perfect for businesses with scheduled appointments or rentals.
WowRevenue is a futuristic plugin that comes with all essential upselling and cross-selling discount campaigns. So you can increase the average order value without spending any extra money for marketing.
As I have already mentioned, upselling and cross-selling are some of the most effective strategies to boost sales. WowRevenue’s discount campaigns are developed in a way that you can place the right offer at the right position and attract customers.
With features like product bundle discounts, you can encourage shoppers to grab bundles instead of single items and get exclusive discounts. And the features like Frequently Bought Together, you showcase items that are closely related or essential for the main products that the customer is considering purchasing. Will they consider buying the additional products? Of course, they will consider getting the recommended items as they are getting discounts.Â
WowRevenue is full of this kind of effective discount campaign. So make sure to explore all the campaigns and consider WowRevenue as your discount, upselling & cross-selling plugin.
Wallet System for WooCommerce Pro is a digital wallet plugin designed for WooCommerce stores, enabling shop owners to manage customer funds, offer cashback, facilitate smooth payments, and track transactions with enhanced controls and integrations.
Wallet plugin supports advanced wallet activities, including direct fund transfers, KYC verification with feature-based user restrictions, BNPL (Buy Now Pay Later), QR payments, multi-level referrals, and compatibility with gift cards, subscription products, multiple currencies, and various WooCommerce extensions.Â
Main Features:
Wallet top-up by customers and admin
Detailed wallet transaction history with export functionality
Cashback based on user roles and per-category-wise
KYC verification with feature-based restrictions for users
BNPL (Buy Now Pay Later) with limits, requirements, and interest settings
Bulk and selective user restriction controls
QR code-based payments and wallet amount widgets
Wallet fund request and invite system
Multilevel referral program and wallet promotion tools
Fees on wallet transfers and withdrawal requests
Compatibility with essential plugins: subscriptions, currency switcher, gift cards, points/rewards, RMA, Elementor, WPML, MultiVendorX, WordPress Multisite, and HPOS
Customizable recharge/withdrawal limits, wallet messages, transaction notifications, and email templates
Automated recharge, withdrawal via PayPal, coupon organizer, and partial payment support
The most common struggle of WordPress and WooCommerce website owners is the loading time. No matter how lightweight your themes and plugins are, you will still face the same issue. Thanks to the LiteSpeed Cache plugin, you can effortlessly optimize your websites and achieve a faster loading time. It is fully compatible with WooCommerce. On top of that, it is totally free, so you don’t need to worry about extra costs.
Mailchimp is one of the best email marketing and CRM tools, which is trusted by more than 2 million WordPress users. It will help you to send newsletters with helpful resources and promotional offers. So you can stay connected with potential buyers and boost sales.
Moreover, it helps you to create an audience segment to send newsletters and create email automation. Furthermore, you can create newsletter signup forms and place them anywhere to collect leads.
WowOptin is a new but promising optin and pop-up builder plugin. It helps to create announcement banners, popups, floating bars, and inline forms. You can decide and select which users will see which optins and when they should be visible. So using this single plugin, you can collect leads, increase sales, boost conversions, and reduce abandoned carts using the exit intent popups.
As I have previously mentioned, you can take a cart-abanding audience as an opportunity. So using the WowOptin plugin can surely bring impacts.
However, the main attraction of WowOptin that makes it better is its Canva-like editor. Yes, you read it right. WowOptin brings Canva’s flexibility to WordPress. So you can edit the premade templates or build optins from scratch with ease. The drag and drop, and floating elements to adjust position flexibilities will save you time and help you build effective optins faster than ever.
Rank Math is one of the best SEO plugins for both WordPress and WooCommerce. It has a dedicated module for WooCommerce that helps to optimize product pages based on targeted keywords. You can also do the same for other WooCommerce pages, including Shop, Archive, and Product Categories.Â
Rank Math also has a product schema for WooCommerce. Using it ensures Google will consider your product pages for rich results. And the checklist always reminds you of the missing things on the basis of on-page SEO.
AffiliateWP is the best affiliate management plugin for WordPress. It helps interested people to create an account as an affiliate and earn commission by promoting your products. You just need to decide on your commission rate and configure it accordingly. AffiliateWP will effectively detect referring sales and show them in the dashboard of both the admin & affiliate marketers.Â
You can also make the payments directly from your dashboard using Stripe or PayPal. The fraud protection system will keep you secure by avoiding revenue loss.
PostX is the #1 Gutenberg-based plugin for creating any kind of News, Magazine, or Blogging site. The Post blocks allow you to display blog posts in an organized post grid or list layout. And with the Starter Sites, you can make your website or blog section ready in a few clicks.Â
PostX also offers full customization freedom for all of its blogs and templates. You can change the colors, typography, and layouts as per your requirements. So that you can make a pleasing brand identity. If you want to add a blog section to your WooCommerce store, PostX will be a great choice.Â
WholesaleX is one of the best WooCommerce plugins to start wholesaling without compromising the experience of your retail customers. Its exclusive features like user roles and a private store help you to create a Wholesale area to manage a B2B+B2C hybrid store.
The Dynamic Pricing and Discount rules will help you set different pricing for different users. And you can also offer discounts based on multiple criteria including, cart total/quantity discounts, payment method discounts, quantity-based discounts, payment method discounts, etc.
So you can use WholesaleX in two ways, either you can start wholesaling or use its dynamic rules to offer discounts based on multiple criteria.
I have mentioned all commonly used strategies and plugins that are required to increase WooCommerce sales. Now it’s your turn to grab the plugins and start optimizing your store. I have recommended the plugins that I have already used. However, you are free to choose alternative plugins as well. Please let us know which plugins you are going to use for which strategy. You can also share your feedback in the comment section.
I started my WordPress Journey back in 2016 when I discovered how easy it was to create a blog using WordPress. So, I learned WordPress, Content Writing, and Search Engine Optimization to start my blogging Journey. Then, I learned about WooCommerce and also started writing about it. I love to write problem-solving-related content to help and educate WordPress and WooCommerce users.
I started my WordPress Journey back in 2016 when I discovered how easy it was to create a blog using WordPress. So, I learned WordPress, Content Writing, and Search Engine Optimization to start my blogging Journey. Then, I learned about WooCommerce and also started writing about it. I love to write problem-solving-related content to help and educate WordPress and WooCommerce users.
